An Ultimate Guide: How To Use Instagram For Small Businesses?

Instagram is currently one of the most widely used social media sites online. It’s no surprise that Instagram has become such an effective marketing tool for companies, given its 1.386 billion members and one billion daily visitors.

Instagram’s widespread use has influenced shoppers because it’s convenient to look into and learn about new brands without leaving the platform. Therefore, companies of all sizes work to promote themselves on the platform in the hopes of attracting a specific demographic, engaging with prospective clients, and ultimately converting those clients into paying customers.

Instagram’s popularity and the fact that it offers a number of useful tools for businesses at little to no cost have made it an attractive platform for entrepreneurs. However, it can be difficult for smaller firms to stand out from the crowd and connect with their target audience unless they adopt cutting-edge practises and provide what their clients really want.

For what reasons should local companies use Instagram videos?

At first glance, it may seem like video marketing is out of reach for a small business’s limited resources. If you want to go ahead of the competition, though, you need to start making videos. According to the statistics shown in this video marketing checklist, videos account for 82% of all consumer internet traffic, 86% of businesses utilise videos as a marketing tool, and 67% of businesses use social media to distribute videos informing followers about their products and services.

If you want to succeed at Instagram, you need to give your followers what they want. Here are three key benefits that Instagram videos can provide to small businesses:

  • To stay current, Instagram users have started watching more video content within the app since the launch of IGTV and Instagram Reels. This presents a great chance for local shops to stay current with consumer wants and needs.
  • Differentiate yourself from the crowd: It’s common knowledge that most small businesses would rather not put in the work required to create videos. Since your demographic enjoys watching videos online, posting them on Instagram might set you apart from the competition.

Styles of Instagram Videos to Make

There are a variety of video formats you can use to connect with your audience and further your business goals on Instagram, from in-feed films that remain on your profile indefinitely to Instagram Story videos that disappear after 24 hours.
As you can see, there is a wide range of Instagram video formats available, so any small business may find one that works for its objectives, resources, and audience.

Have you heard the best part yet? Businesses of any size can now have professionally-made Instagram videos without breaking the bank thanks to simple and fast video editors like WeVideo.

Here are some Instagram video concepts for local businesses that will help you connect with your target demographic and sell your wares in just a few seconds.

Give people a peek behind the curtain

Customers in the modern era of sponsored content and paid testimonials value genuineness more than ever. According to the findings of one study, consumers are more likely to support businesses that care about their employees (65%), act with integrity in all that they do (62%), and have a mission beyond making a profit (52%).

Making behind-the-scenes videos is a fantastic method to give your potential customers exactly what they want. It doesn’t take a lot of time or effort to generate this kind of video content, whether you’re introducing team members, showing a typical workday, or just broadcasting an offline event.

Exhibit your goods and services

Having no one recognise their name is a major obstacle for any small firm. When first getting started, it’s crucial to provide as much information as possible about your offerings to the people you’re trying to attract.

Instagram videos showcasing your products or services are a terrific way to reach users since they spend so much time on the platform consuming video content. In addition, there are a variety of ways in which small businesses can create these films, including in-feed movies that remain on a user’s profile and highlight a product line or a collection, or longer-form IGTV videos that can link viewers to a company website and so increase website traffic.

The workings of your product

Over the past decade, there has been a shift in the manner that today’s consumers take in data. It’s not surprising that 73% of people prefer watching a short video when learning about a product or service because the vast majority of people are visual learners.

Uploading product videos is a fantastic idea. However, if you use videos to demonstrate how your product functions, you may more easily connect with your demographic, create a productive sales funnel, and turn viewers into buyers. Why? Viewers are more likely to remember the benefits of your product after seeing a video, especially if the movie is dynamic and easy to follow.

Put your satisfied clients on display

There is an ever-increasing number of micro-businesses competing for the same customers. People, faced with a bewildering array of possibilities, tend to stick with tried-and-true names when making purchases. That is to say, individuals are more likely to purchase products from firms that have received favourable reviews from consumers in the past.

Since 93% of consumers check online reviews before making a purchase, word-of-mouth advertising has proven to be one of the most successful forms of promotion. Showing off your satisfied clients is a great way to build trust in your business and encourage more people to give your goods a try. Customers should be prominently included in your videos.