How Successful Brands Use TikTok For Their Business


TikTok is a rocking social media platform with more than 850 million active users. According to research, TikTok will be the most downloaded application in 2020. It is very popular among the Z generation and kids. TikTok is an online video-sharing app that allows every user to record a 60-second loop of syncing and dancing videos with music and effects. 

Many people might think TikTok is only for sharing videos, but the answer is no nowadays. TikTok is turned into a platform for business. It is the best marketing platform to create viral videos and to connect with your target audience. In this guide, we are going to share how brands are using TikTok to promote their business. 

Successful brands share different video content ideas to boost their business reach and to get more followers to their TikTok accounts. If you want to get genuine likes within a short time, buy likes TikTok to boost them instantly. In this article, we are going to see some different video content ideas to get more new followers. 

1. Hashtag Challenge

The hashtag is one of the best features on TikTok that has the potential to increase your business reach on TikTok. Participating in the trending hashtag challenge will increase your video exposure to a wider audience. TikTok is filled with a lot of trending challenges. You can select the best one for your brand and participate in the challenge to increase your video engagement. Create your own hashtag challenge and encourage your followers to participate in your challenge by using your hashtag. 

2. Share How-To Videos

A ton of brands use TikTok to create educational and how-to videos to educate their potential audience. Many brands said creating a how-to video gives impressive business results. As a brand, you can create tutorial videos to provide additional knowledge about your brand or services. These types of videos will make your followers connect with your TikTok profile. Also, you can share quick tips to use your product or services uniquely. 

3. Before And After Videos

Sharing these types of videos will help you to showcase your brand personality to a wider audience. Many brands follow these methods to show how their product gives amazing results. Posting before and after a video will create excitement with your audience about your brand. If you are a makeup company, share quick videos of how your products are helpful for someone’s lives. 

4. Use Trending songs

While creating compelling videos for your business, use trending songs in it. Because every person on TikTok likes to watch trending videos and songs. The more creative your video, the more people want to watch your video again and again. While using trending songs in your videos, make sure to add popular hashtags to them to expand your content reach. 

TikTok Advertising 

Creating great content will work for content creators, but you need to do something different to expand your brand reach for brands. 

1. Hashtag Challenge ads

These types of ads are featured on the discover page so users can participate in your challenge using your hashtag. 

2. In-Feed Native Ads

These types of ads look like regular TikTok videos that appear in the user feeds. 

3. Brand Takeover Ads

This ads appear once the user opens a TikTok app. It has been used to target people, and it will direct the user to a landing page of a brand or service. 

4. TopView Ads

These ads are similar to brand takeover ads. They will display the full screen, which will also direct the user to a landing page. 

5. Branded effect Ads

In these ads, users can include a lens, stickers, and AR effects. In these ads, brands can add their own branded images in the post. 

These are the strategies top brands can use to succeed on TikTok. Also, you can follow the same thing to succeed on the platform. 

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