All You Need To Know: Tiered Link Building

Not all backlinks are created alike. While a few are extremely potent, most are, at best, average. Interestingly, there is an SEO tactic that claims this isn’t inevitable. In this piece, we’ll analyse whether or not you should employ tiered link building to influence the strength of your hyperlinks.

Definition of Tiered Linking

In multi-tiered link building, you create links to your links. The primary objective is to raise the percentage of your hyperlink profile that goes to your primary domain.

A tier 1 hyperlink points directly to your primary domain; a tier 2 backlink points to the tier 1 link; and a tier 3 backlink points to each tier 2 link.

Why should you use tiered link development strategies?

The concept of tiered link construction may appear absurd at first. Why not just have every link return to your site itself? Why make things more difficult by including intermediate and lower-level links? Here are a few of the most obvious advantages of a multi-level hyperlink profile:

Easy and inexpensive link popularity

Creating high-quality inbound links takes a lot of effort and money. Imagine you want to write for a reputable blog in your field and have it published as a guest piece. The price tag could range from a few hundred to a few thousand dollars. Obviously, this does not include the time necessary to create the article in question. Therefore, you may only be able to pay a certain number of high-quality backlinks.

One solution is to create lower-quality backlinks that point to your initial backlinks.

Simple threat mitigation

Having a few intermediate sites between your primary domain and your low-quality connections is actually quite helpful. Let’s say you’ve determined that a certain set of connections from sites with a lower domain authority is harming your online presence. To eliminate the hyperlink to your site you need only go up a level. With one swift motion, you can eliminate a substantial number of links from your page.

Having more wiggle space

Secondary and tertiary backlinks have less of an impact than your main backlinks. Since they are not specifically targeting your page, your site will not be penalised if they are found to be in violation of Google’s policies. Not right away.

This gives you a lot more leeway to try new things with your tiered connections. You can be as haughty as you like, trying out new methods for constructing large numbers of backlinks, or signing up for new services that allow you to make profiles and leave remarks. Discover what works and what doesn’t through trial and error, and swiftly eliminate any harmful connections that have been discovered.

Promoting oneself covertly

Promoting oneself is generally frowned upon in online groups. There may be restrictions on the number of times you can promote your own site in a paid guest article. Why not link to one of your top-level sites instead of your main website? It’s a subtle way to promote yourself online without drawing unnecessary attention to yourself.

Authentic looking link biography

The goal of those of you who are constructing backlinks intentionally is to make them appear to be organic. Dofollow and nofollow links, links of high and poor quality, and links from a wide range of websites (blogs, forums, social networks, and so on) all contribute to a strong link profile. These backlink profiles require increasing sophistication as Google becomes more adept at detecting link scams.

When to Use Multi-Level Linking

Link pyramids are a defunct grey hat SEO strategy. Google’s algorithm has gotten so sophisticated that it now requires substantial work to pull off a link-building scheme. There are now recommendations from black hat specialists to construct backlinks with as many as ten levels of depth, using only the most elite private blog networks and the most stringent automation settings. To rephrase, it’s become nearly as difficult to construct a convincing phoney backlink profile as it is to construct a genuine one. However, there are times when a multi-level approach to link development is warranted:

When there’s no way out

It may be impossible to rapidly construct a high-quality backlink profile if you are venturing into a crowded industry. Gaining initial traction can be difficult, but tiered link development can help. You should weigh the benefits and drawbacks thoroughly before moving forward, though, because this is a risky short-term plan.

When natural openings present themselves

If, while penning a guest post, you come across a chance to include a connection to another of your guest posts, by all means, do so. Or, suppose a coworker just published your guest post; by promoting it through your own channels, you can increase the likelihood that your audience will connect to it organically. Simply put, you should look out for natural ways to build hyperlinks for both yourself and your backlink partners.

Final Thoughts

The idea of “tier link building” is intriguing. In response to Google’s Penguin update, it was developed as a way to preserve the benefits of low-quality hyperlinks while minimising their associated risks. The SEO community is divided on whether or not tiered connections are still effective.