Simple methods for locating potential Instagram partners
Do you ever wonder how your favourite content creators or influencers make money? Why, you’d think they’d be compensated for merely putting together a pretty feed or posing for the camera.
Sure enough, they do!
Major and little companies alike have been scouring social media, especially Instagram, in search of creators and influencers who suit their niche and can help them advertise their products and services since the platform became the new marketing frontier.
In the early days of these partnerships, brands would give free or discounted items in return for promotion on another company’s social media channels. Their fans and subscribers would be sent to the brands’ online properties.
Over time, this trend evolved, and today the barter arrangements have evolved into commercial transactions depending on the amount of followers or subscribers and the overall fame of the individual. Because of this shift and the epidemic, many individuals now feel compelled to either become creators themselves or establish successful brands and businesses with budgets large enough to pay creators to advertise their products.
If you’re a company or a creative looking to partner up on Instagram, I’ll show you the quickest and easiest way to do so in this post.
Instagram is awash with creators, influencers, brands, and companies. Finding the greatest ones is a matter of knowing how to sift through them all.
Hashtags
For companies, this is the simplest and most time-efficient method for discovering influential people who may promote their product well. Do a search for #tagwords that describe your business or product. Make a list of all the “Top” posts or pictures you like. If they have a sizable following and your aesthetic tastes align, you may check out their profiles and send them a direct message. These days, most people additionally provide a phone number or email address so you may get in touch with them.
If you’re an influencer and you don’t have a list of businesses you’d like to work with, you may find others that employ partnerships in their marketing by searching for hashtags related to your field. Your skills and interests might inform the kind of goods and services you offer. If you’re an athlete, you could reach out to firms that make fitness equipment or nutritional supplements.
Competitors
Firms: In a competitive market, it’s not unethical to look at what others are doing so you can do it better. Investigate the most common partners of your competitors. Explore their social media pages and other marketing resources to identify their top influencers and areas of collaboration.
When it comes to influencers, there isn’t much of a difference. You may learn which firms are receptive to working with influencers by perusing their profiles. You may either directly message the brand or make some extra effort and learn about the brand. You may perhaps locate an official email address, and even one that goes directly to the person in charge of cooperation.
Followers
People that follow a brand are likely to enjoy what it offers already. Within your own fan base, you’ll undoubtedly find artists and possible brand advocates. If you release a short narrative, you can eliminate potential collaborators and brand promoters. Having a full and current bio makes it much simpler to get in touch with users. Beginning with influencers who have posted a link to their Influencer Media Kit is a good idea.
Influencers: Like regular users, influencers should monitor who is following them and responding to their direct messages and requests. Brands may direct message you with offers of partnership if they like your work and aesthetic. Having a link to your Media Kit in your bio will be helpful for businesses wanting to work with you.
Website
In the case of brands, it is almost expected that you would have a website if your brand is well-known. Make a space to work together on this site. The process of vetting potential influencer partners may be simplified with a little bit of code and a form.
Creators: It goes without saying that you have some degree of originality if you’re a creative. Create your own website using this. In some cases, it might serve as a media kit for influencers. Information unique to the partnership can also be included. Facilitate brand communication with a simple system for them to reach out to you.
A combination of Google alerts and social listening
It’s a good idea to set up Google alerts for your business or sector using relevant keywords. Any time an image, article, or hashtag is published that contains your specified terms, you will receive an alert. The various filters allow you to choose the kind of events for which you wish to get notifications.
Remixing Instagram
Instagram now includes a reel-remixing feature similar to TikTok Duets. To put it simply, you may combine your own video with someone else’s. It may be a video of a response, an encounter, or a group effort. Even if there isn’t a simple method to find businesses or influencers that employ this strategy just yet, you should absolutely include it in your presentation.
Bonus advice for companies
Just as influencers need to put up a media kit to expand on their bio and highlight their talents, companies need to remember a number of key considerations when shortlisting influencers for their marketing strategies.