TikTok was the app that was downloaded the most around the world in 2021, and this presents a lucrative possibility for businesses to broaden their reach and improve their relationships with community members. With TikTok, companies have the opportunity to expand...
Research shows that companies which have mapped out their content strategy have more success, get a greater return on investment, and can more accurately plan their content marketing budget. With the help of a content strategy, you can determine where your...
Our ability to focus becomes worse every year. You may either capture your audience’s attention in the next 8.25 seconds or watch them tune out. The advent of TikTok reels has given producers a new platform from which to present their...
It’s not enough to have a social media profile and then disappear. You need to take social media as seriously as you do your tax returns if you want to use them as a tool to reach your audience and expand...
While the secret sauce to making your TikTok video go viral is unknown, there are tried-and-true ways to increase your visibility and fan base on the app’s burgeoning For You page (FYP). Your FYP is where you can connect with users...
Consider the stories you read as a kid or young adult; they likely had a beginning, middle, and finish; a denouement, climax, or conflict; and a moral. Excellent advertisements, while often written in a somewhat different style, may yet express the...
When compared to Facebook, Twitter, and even Instagram, TikTok’s average engagement rate of 5.95% is more than five times higher. Meanwhile, other social media behemoths are seeing annual declines, this one is steadily increasing. Because of this, digital advertisers see TikTok...
People often assume that social media managers just have fun all day, and although that’s sometimes true, you already know that it’s not always easy work. You have a lot to keep up with, from researching the demographics of your following...
The use of social media by business owners to raise brand awareness and sell more product is on the rise. This is crucial for the success of a campaign, but so is identifying the right social metrics to monitor and improve...
How do famous people and influencers think of topics to discuss on TikTok? Starting a TikTok live stream is a great way to gain exposure and fans on the platform. TikTok has over 700 million monthly users, making it one of...