The Complete Guide: Nofollow Links In SEO

Do you wish to learn more about backlinks, and more specifically nofollow backlinks, and how they can affect the search engine optimization of your website?

It’s safe to say that you’ve found the proper page.

In this helpful article, I’ll explain exactly what nofollow backlinks are and how they work within the context of an SEO campaign.

What are nofollow links?

Linking to your site from another is a “vote of confidence,” which is highly valued by Google and other search engines.

But obviously not every backlink is the same.

As with anything, some things are more significant than others. This is where the distinction between backlinks that search engines “follow” and “do not follow” becomes important.

Links that have the rel=”nofollow” property in their HTML code are not followed by search engines.

By setting this attribute to false, you can prevent search engines from gaining any link equity (or “link juice”) from your hyperlinks.

Nofollow backlinks, in other words, do not help your website in the eyes of the search engines.

Do you know what user-generated content (UGC) and sponsored qualities are?

The nofollow backlink has evolved into this form. In order to give search engines more information about the nature of a link, the rel=”ugc” (user-generated content) and rel=”sponsored” properties were implemented.

Justifications for Targeting Particular Attributes with Backlinks

You may be asking at this point who would want to use these backlink qualities.

Using nofollow characteristics, webmasters can prevent their sites from promoting content they are unsure of, hence reducing the risk of spam and low-quality links. This signals to search engines that the page has been deemed relevant, but not recommended or disapproved. As a result, the value of such relationships cannot be transferred.
Links that have been paid for should have the rel=”sponsored” attribute added so that users and search engines know they are dealing with an advertisement or sponsored content.
Forums and blog comments are two examples of user-generated content on websites, and in order to protect their search engine rankings from spam and low-quality backlinks, these sites commonly utilize the rel=”ugc” attribute for external connections.
When linking to websites you aren’t entirely sure about or don’t fully trust, it’s important to apply the above link attribute to safeguard your own site’s credibility and search engine rankings.

Cons and Benefits of Nofollow Links

Nofollow backlinks have their advantages and disadvantages, just like everything else.


  • Using nofollow properties on potentially damaging or untrusted links is a preventative measure you can take to protect your site’s reputation.
  • Avoiding search engine penalties: If your site has a lot of links marked as dofollow that aren’t high quality or weren’t earned organically, you may get penalized. By making search engines aware of the link’s true purpose, you can prevent these penalties by using the nofollow tag.
  • Management of Shared Link Equity: You can prevent low-quality or irrelevant websites from benefiting from your website’s link equity by using nofollow backlinks.


  • Nofollow backlinks do not affect your search engine rankings because they do not convey link equity.
  • While nofollow backlinks might shield your site from low-quality links, they also prevent valuable, high-quality links from passing much link equity to your site.

How Important Are Nofollow Links for SEO?

You still need nofollow backlinks for your SEO, despite the drawbacks. Permit me to elaborate:

Link profiles that appear natural include a healthy mix of backlinks from sites that do and do not follow links. A website with an excessive amount of dofollow links may appear suspicious or manipulative to search engines.
Incorporating nofollow links into a natural link profile: While nofollow links may not have an immediate impact on your SEO, they can help your link profile look more organic and varied, which is a plus in the eyes of search engines.
Positive side effects of nofollow links: While they don’t pass link juice, nofollow backlinks can nevertheless help in other ways, such as by generating referral traffic, expanding brand awareness and reputation, and facilitating connections with other thought leaders in your field. In addition, Google uses nofollow backlinks as a signal for determining which links to include or remove from Search results.

Examination and Tracking of Nofollow Links

Tracking your backlink profile and analyzing the effect of your nofollow backlinks on your SEO efforts is crucial. Reasons why

Importance of Monitoring Your Backlink Profile: Monitoring your backlink profile is important because it helps you understand the ratio of dofollow to nofollow connections, detect spammy or low-quality links, and find fresh link-building chances.
Link checking and analysis instruments: Google Search Console, Ahrefs, Moz, and SEMrush are just a few of the many tools available for monitoring and analyzing your backlink profile. Your link-building techniques‘ efficacy can be evaluated with the use of these instruments.
Assessing the effect of nofollow links on your search engine rankings : Your nofollow backlinks may help your site in other ways, such as through referral traffic, brand exposure, and networking opportunities; by evaluating them, you may find out.
An effective SEO plan will always include the use of nofollow backlinks. While they may not have an immediate impact on your search engine rankings, there are many positive side effects from having a well-rounded, organic link profile. For this reason, you shouldn’t be afraid of constructing nofollow backlinks; they can contribute significantly to the development of your website.

Keep in mind that you must always be willing to learn and change in order to succeed in SEO. Keep up with the most recent changes in SEO best practices and algorithm adjustments to keep your website ahead of the curve. Successful SEO strategies usually include a mix of backlink types, including both dofollow and nofollow links. It’s time to start constructing nofollow backlinks, interacting with your target audience, and enjoying the results of your efforts.