How To Build Customer Loyalty Through Social Media?
It’s been stated that it takes five times as much money to bring in a new client as it does to keep an existing one.
As competition increases and established brands strengthen, the price at which online merchants must acquire new customers rises. Advertising and pay-per-click (PPC) alone can’t keep companies afloat forever, therefore client retention is more important than ever before.
So, what can be done to keep consumers coming back? The first step is to get to know your customers and start talking to them. One of the most effective methods in the modern day is using social media to maintain relationships with current and new consumers.
Interact with the Clientele
The “social” in “social media” relies on your participation. Avoid isolating yourself from other people. Don’t ignore the social media feedback you’re getting. Customers that have purchased from you before and are really pleased with their purchase deserve gratitude. It promotes consumer loyalty by making them feel appreciated and included. This sort of response will make people more likely to continue leaving comments and following your profile.
When interacting with customers, it’s important to use your brand’s voice consistently.
Explain Your Brand’s Purpose and History.
Sixty-four percent of American customers feel a company’s ethical ideals and authenticity are important to them when making a purchase decision. Customers are more concerned with whether or not businesses they patronise are doing the right thing. Having a functional product is no longer sufficient; your company as a whole must operate in an ethical and transparent manner. Tell them about who you are and what you believe in. It adds a personal touch to your company and offers customers a reason to trust you beyond the quality of your goods or services.
Publish Content That Is Well Received
Inspiring client loyalty is easy when you offer high-quality material like infographics, movies, or gorgeous artwork. However, superficial appeal is not the only consideration. The content you post to social networking sites typically falls into one of two categories:
- Prompts the audience to interact with the post in some way
- Gives your followers something of value to read
- The objective is to develop a meaningful relationship with your target demographic and encourage them to engage with your business on a deeper level. Going “behind the scenes” allows you to show your audience the human aspect of your business, which is always appreciated. Share workplace events or photos of staff pets to keep them updated on what’s happening at your firm.
Invent Engaging Material
Do you wish to advance your social media posts? Add some interactivity. Encourage interaction and participation from your audience. To get you started, here are three suggestions:
Tests and surveys
Integrated polling tools are available for use on Twitter, Facebook, and Instagram Stories. Your target market can help you name a new product, choose between two options, or make a “this or that” decision on the direction your company should go.
The Instagram Stories question tool opens up even more possibilities. “Caption this picture” style material may benefit greatly from audience participation in the form of questions and answers.
Produced by the users
Content about your business or product that is created by consumers is called user-generated content (UGC). Sixty-one percent of customers think they are more likely to interact with brands after viewing user-generated content.
Video and photo postings to social media, user reviews, and blog articles are all examples of user-generated content.
Inspire your followers to write about you on social media and mention your profile. Then, you may repost that audience member’s work on your own social media pages.
People who share values with your brand, beyond the product itself, are drawn to it. If you own an online shop selling basketball shoes, for instance, your clientele are almost certainly all passionate about the sport.
So why not make something that would pique their interest? Create a compelling and informative short booklet on the subject your clients care about. FlippingBook allows you to make stunning interactive ebooks online, complete with your own logo and embedded movies.
Implement a Reward System
The key to attracting repeat customers is to establish a customer loyalty programme. A strong rewards programme will incentivize specific types of client spending with unique advantages.
Customers’ participation in social media can yield rewards, for instance. You can strengthen your social media ties with repeat buyers as they rack up points redeemable for future discounts.
Offer Superb Support to Your Clients
Social media has become a major part of people’s daily lives. It’s no surprise that 56 percent of customers are loyal to firms that show they care about them because of the attention they receive via social media.
Thanks to advancements in technology, businesses may now reply quickly to consumers’ inquiries. That is, after all, the expectation of the market. According to studies, 90% of customers value quick responses to their inquiries.
Reviews may be seen on websites like Facebook, Yelp, Google, and others. Make sure you appreciate those who provide you favourable feedback and address any complaints they may have had.
Don’t make the rookie move of dismissing critical feedback. The vast majority of consumers (82%), then, actively seek out negative evaluations since they are more trustworthy than highly good ones. Since 72 percent of buyers consult reviews before making a purchase, positive feedback is still essential. Responding to negative feedback, however, may demonstrate to prospective clients that you value your customers’ opinions and are willing to go the extra mile to make things right when an existing one has been damaged.
Takes time to build customer loyalty
It takes time to gain a customer’s confidence. Relationship development is essential if you want to inspire loyalty. Further, there is no fast track to a fulfilling romantic partnership. See how your audience reacts to implementing a few of these loyalty-building methods in tandem.