An Ultimate Guide: How To Do Backlink Analysis?

A crucial aspect of search engine optimization is link development. Actually, it’s one of the most important aspects that search engines use when evaluating your page rank.
Whether you’re starting from scratch or trying to improve upon an existing link-building plan, it’s crucial to take stock of where you’re at. This is when a backlink strategy comes in handy.

What exactly is backlink analysis?

A website’s performance and any faults that could affect its search engine ranking can be evaluated through a backlink analysis.

Examining your backlink profile is the equivalent of getting a physical when it comes to search engine optimization. Do it on a regular basis to avoid problems and when you suspect something is off.

One of the greatest ways to learn about your site’s health and the factors that affect its ranking is to go through this procedure. Maybe your standing has dropped significantly, or maybe you’re just not making the improvements you thought you would.

Do a Backlink Analysis and How to Get the Most Out of It

First, select the websites that will be the focus of your research.

You probably already have a few in mind, but if not, you should prioritise finding websites that:

Promote equivalent goods and services

Choose an auditing programme.
A manual backlink audit is possible, but a backlink tool pre-loaded with the features you need will save you time and effort

There are various backlink checker software out there, ranging in price and functionality. Your typical SEO tool, like Majestic or SEMrush, will have a section dedicated to them.

Get familiar with the big picture quickly

After settling on an auditing tool, analysis can begin.

Look at the results when you type in your domain name into the search box.

When you begin, you’ll have access to a massive amount of information. Take a look at these indicators to get a snapshot of your site’s health:

Quantity of incoming links; sum of all links that point to a site. One example of a backlink is when blogger A writes about topic C and includes a link to a page on website B. Your page’s low rankings could be due to a lack of backlinks if this figure is really low.
Quantity of referring domains indicates how many other domains link to yours. An individual referring domain is tallied for each time website A links to website B. You may learn how beneficial these domains are to your search engine rankings and gain inspiration for future outreach efforts by sorting them by authority.
Popular destinations for clicks: The online pages that link back to yours the most. This can indicate the type of material that’s optimal for link building.
You can learn where you stand in comparison to the competition by repeating this process with them. If you’re using the right tool, you might be able to see both sets of numbers side-by-side and do your comparisons without leaving the page.

Focus on the finer points of the situation

It’s time to get down to brass tacks and examine the metrics that will reveal the “why.”

Check out your anchor texts first; these are the words utilised in your website’s internal links. This is an excellent approach to uncover spammy backlinks that could be affecting your ranking.

Keep an eye on what the opposition is up to

As you delve deeper into your field, it’s important to check your progress against that of your rivals.

If your list has few items in common with theirs, this may point you in the right path when deciding which fields to specialise in.

Examining how quickly you acquire backlinks in comparison to the competition might be instructive. Is their expansion outpacing yours? It may draw attention to a new area that merits further study.

Best Resources for Link Analysis

Google’s Search Console

You can run a basic backlink check for free using Google Search Console. Primary indicators, such as the number of links and the URLs of referring sites, are displayed.

One drawback of this platform is that it is unable to check how your website stacks up against the competition. 

A.H. Refs

When it comes to search engine optimization, Ahrefs is the tool to have.

The “Site Explorer” makes it simple to get to the backlinks checker, and from there, you can easily export the data and use it in your own research. If you’d like to learn more about a specific backlink function, click on its tab in the left sidebar.

In terms of cost, Ahrefs is a subscription service that ranges from $82/month for individual users to $832/month for agency features. 


Another excellent SEO tool that offers a backlink tracker to paying customers is SEMrush.

The graphs provide a graphical representation of the data, and you can quickly and simply compare your report to those of up to three competitors at once.

Try SEMrush out for free with up to 10 daily searches to get a feel for how it functions.

Monthly fees start at $99 and go as high as $449.


When it comes to building backlinks, Moz is a great option.

The dashboard provides convenient access to speedy downloads, allowing users to zero in on what matters most.

Moz offers a free 30-day trial period and monthly plans beginning at $79.

Doing backlink research is a crucial component of any search engine optimization plan, and it will need regular upkeep.