Instagram has been one of the most popular social media platforms for quite some time now. With over a billion monthly active users, it’s no surprise that the app is constantly innovating to stay ahead of the competition. One of the significant additions to the platform is IGTV – a long-form video service integrated into the main Instagram app. IGTV is a popular option for content creators and businesses.This article will explore how to increase engagement on IGTV and covers right from optimizing your videos to promoting your IGTV channel. 

Before going to see those tips, you need to know how to upload an IGTV video.

  1. Open the “Instagram” app on your Android/iOs and log in to your account.
  2. Click the “+” symbol at the center of the interface.
  3. Choose a video to upload and click “Next.”
  4. Choose “share as long video” as your posting videos on IGTV and click the “Continue” button.
  5. Choose a thumbnail or cover image for your videos from the gallery.
  6. Add title, description and captions for your IGTV videos.

Tips to increase IGTV Engagement

Gaining engagement for IGTV is something that many feel challenging. But your interest and curiosity will definitely transform you into the person to answer the question “how to get Instagram views for IGTV” from multiple perspectives. Posting quality content, the right use of hashtags, keeping the target audience in mind, consistency, cross promotion and interacting with the audience are all the important things you must follow to make your videos more visible. Read further where we elaborate some of the best tips for IGTv engagement in detail.

Content is a King

Quality content is considered one of the primary factors to boost engagement. “Content is like a king,” so you should concentrate more on the content of a video. You’ll get fewer views if you put less effort into the content. Good audio, background lights, lack of face light, and length of a video are other significant factors that play a significant role in IGTV views.

More hashtags;More reach

Using hashtags in your videos will increase their visibility because hashtags will reach the content to a large number of users on Instagram. The significant feature of hashtags is that it allows non-followers to view your content and get more people to watch your videos. Use relevant hashtags in your videos. Avoid using unprofessional hashtags like followme, followforfollow, likeforlike, etc. Use the most popular and content-related hashtags in your videos.

Target audience

Posting videos randomly will not get you any engagement. So, it is essential to analyze who the target audience are and post content according to their preferences. This is the best way to reach your potential audience or followers. But if you’re confused in deciding your target audience, IGTV insights will assist you in reaching your target audience.

Consistency in posting videos

Although you use all the essential tips to boost your IGTV channel, things won’t work until you post IGTV videos consistently. Many creators and influencers have recently left Instagram because of fewer impressions for their videos just by posting 2 or 3 videos. It will take several months to attain visibility for your IGTV videos, and you need to post IGTV videos regularly to achieve this.

Engage with your followers

Interact with your audience regularly to maintain a good relationship, and people will start trusting your business. Reply to every comment, and conduct Q&A to know more about the audience mindset. These are the best ways to understand what people think about your video content. Also, it lets you know about audience preferences and new trends; apart from this, it will create a good impression on you.