How To Create A Successful TikTok Marketing Strategy in 2021

TikTok is one of the fastest-growing social media platforms with 500 million monthly active users. It is not only for sharing videos but also TikTok is an effective marketing tool. Many marketers and brands are choosing TikTok to enhance their business. TikTok offers huge opportunities to promote your brand in different ways. Here are some TikTok marketing tips for marketers to improve their business on the platform. 

1. Use Trending Hashtags

Like other social media platforms, TikTok categorizes your content based on the hashtag used in your videos. If a user clicks on the “Discover” tab at the bottom of the screen, they can see a list of videos by trending hashtags. If your content wants to appear on the sorted list, use trending hashtags in your TikTok videos.

By adding trending hashtags in your videos, you can maximize your content reach to identify your competitor and get more followers to your TikTok account. 

2. Post Regularly

One of the effective ways to increase followers’ growth on TikTok is to keep posting regularly. The more frequently you post videos, the higher profile visibility you will get. You will gain a fresh set of audience who will view and like your content and start following your profile as well. Besides uploading videos at consistent intervals you could opt to buy TikTok views for higher engagement, visibility and reach. The high number of views count is what’ll make new people enter and watch your TikTok videos.

3. Use TikTok Ads

TikTok offers an excellent way for marketers to advertise on the platform to enhance their business. There are three types of ads. 

Infeed native ads : these are traditional ads on TikTok. Brands can add their website links, shop now button on the ads, and they are skippable ads.

Brand takeover ads: these ads are a mix of videos. Images and gif that link to a landing page. 

Hashtag challenge ads: these ads take users to a page of rules and instructions of the featured hashtags challenge. 

4. Follow TikTok Trends

One of the essential parts of TikTok marketing is to follow current trends on TikTok. In every social media, platform trends are fast-moving so keep a regular eye on trends on the platform. In TikTok, users find trending content on a For You page with some trending hashtags. 

Also, you can recreate trending videos with your version without copying anybody else videos. Use some trending hashtags in your videos and help people to find your content on the platform. 

5. Respond To The Comments

Replying to the comments is one of the best ways to increase user engagement. Comments help you to connect with your potential customers. Respond to the comments it creates trust with your brand. If you don’t reply to any comments, people will never believe your account. 

Also, you can comment on others’ videos with this, you may notice by many users, and you may get new followers to your TikTok account. 

6. Use TikTok Effects

There are millions of videos shared on TikTok every day. If you want to stand out from the crowd, think differently to make compelling content. Create engaging videos and add some effects and filters with them. Because everyone likes to see attractive videos with effective filters, users can also add green-screen effects, which allows you to replace video backgrounds similar to movies on television. 

7. Partner With TikTok Influencer

Influencer marketing is one of the powerful tools in every social media marketing platform. Working with influencers will increase your brand awareness, drive more traffic to your account and increase your follower’s growth. Choose influencers related to your industry to get better results for your business. 


In any social media marketing platform, you need to share excellent content to reach your business goals. Make creative TikTok videos to entertain or educate your followers. Use these above tips to create a winning TikTok marketing strategy in 2021. 

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