10 Tactics To Get Backlinks For Your Website
Making links isn’t some complex mathematical problem. There isn’t a special society where only the most elite members learn the ins and outs of link building.
10 tried-and-true techniques for attracting inbound links
The Use of Tall Buildings
The Skyscraper Method entails locating pieces of content that have many inbound links, improving upon them, and then soliciting the backlinks of the original pieces’ linkers.
Methods for Achieving the Goal
Find pages that have been linked to extensively. To get started, head over to Ahrefs’ Content Explorer and conduct a search for a keyword phrase associated with your topic while restricting your results to domains with at least 50 referrals. This will display results for pages that have been linked to by fifty or more different websites.
“Inverted Skyscraper”
The Reverse Skyscraper Method entails picking an excellent piece of existing content on your site, locating similar pages of poorer quality that have many backlinks, and then requesting that all of the backlinks on those pages point to your site instead.
All the same advantages of “normal” skyscraper construction apply here. The upside is that original material is not required.
Methods for Achieving the Goal
You can use Ahrefs’ Keywords Explorer to locate the best prospects for this strategy by entering a few keywords related to which you have written authoritative content and then sorting the results from high to low in terms of Keyword Difficulty (KD).
Increasing inbound links to resource pages
Get inbound links from curated resource pages by submitting your own content to them. This tactic has been used successfully before, as these sites exist for the sole purpose of providing links to other helpful materials.
Methods for Achieving the Goal
You can use Google to identify relevant resource pages by performing one of the following searches and entering a keyword or phrase related to your topic:
Resources, Title, URL, and File Extension: intitle:resources, inurl:resources.html
links.html intitle:resources
Repairing broken links
The process of broken link building involves spotting a broken link, creating a new page on the same topic, and requesting that all of the other sites that link to the defunct one instead connect to yours.
It’s effective because no one wants to direct visitors to a broken page on their website.
Methods for Achieving the Goal
There are a number of approaches to discovering archived pages that still have links. One of the simplest is to perform a search for the subject in Ahrefs’ Content Explorer, apply a filter for non-working pages, and then apply a filter for referring domains with a minimum value of 10. Using this method, you can see whether dead pages have links from more than 10 other sites.
Link infrastructure development utilising 301 redirects
Finding useless 301 redirects and proposing a suitable replacement to everyone linking to it is an example of 301 redirect link building. The same logic applies here: site owners won’t direct traffic to what are essentially dead pages, so broken link development is beneficial.
Methods for Achieving the Goal
Site Explorer’s Best by links report can be utilised in conjunction with the “301 moved permanently” filter to help in the discovery of useless 301 redirects on specialised websites.
Promote top ten lists covering a specific topic
Articles titled “Best x in y” list the top companies operating in a given market or sector. You can get more exposure and inbound links by finding and pitching listicles where you aren’t currently included.
Methods for Achieving the Goal
You can use this Google search syntax to locate useful checklists: Your Company Name Is the Greatest of Its Kind in Our Area.
HARO
Help A Reporter Out, or HARO, is a free programme that facilitates communication between reporters and their sources. Since the journalists are reaching out to you for comments rather than the other way around, it’s a simple way to acquire high-quality backlinks.
Methods for Achieving the Goal
Once you sign up to be a source, journalists from other media will start sending you emails with questions.
Guest posting
Guest blogging entails contributing a blog article to another website in exchange for recognition and a backlink to your own.
Methods for Achieving the Goal
Go to Content Explorer, type a keyword similar to your topic, then switch the selection to “In title” to locate websites that are likely to accept guest contributions. This process looks through all of the world’s available content to find instances of a keyword.
Afterwards, you can use filters to get specific and locate potential pitch spots.
Interviewed Podcasts
When you’re interviewed for a podcast, the host will use you as a resource and ask you questions about your area of expertise.
Each one will require no more than an hour of your time, and if you pick them carefully, you can practically ensure backlinks. This is because episode pages on most podcasts’ websites nearly always connect to the guest’s website and social profile, making it easy for listeners to find and follow them.
Methods for Achieving the Goal
Search Google for “top industry podcasts” to identify podcasts you can pitch to. The majority of the results will be listicles, and Google also includes a carousel of podcasts in its results frequently.
Mentions that are not linked
Unlinked mentions occur when individuals talk about your brand (or something relevant to your brand) online but don’t include a link to your site.
It’s easy to get links from them because you’ve already accomplished a lot of the hard work. Because of this person’s familiarity with your business, even requesting them to include a link in their remark is sometimes sufficient to secure a link.
Methods for Achieving the Goal
If you want to locate unlinked references of your brand, you may use Content Explorer to do so by searching for your brand and then adding -site:yourwebsite.com to the search query.